Editorial: NCAA Quiets Athletes with Promise of Food

The NCAA and collegiate athletics has stirred up quite the hoopla in the last couple months—what with Donald Sterling’s rampant racism and the potentially unionizing Northwestern football team. This is not small stuff. A third radical movement regarding the notorious NCAA is that of the ban on unlimited free meals and snacks provided to both scholarship and walk on athletes at institutions that have the resources to implement such outrageous amenities. Don’t get ahead of yourself thinking that this rule is going to extend to Seattle U, as it is merely schools with a large budget for their multimillion dollar earning athletes who would be able to institute such change. Before criticizing Shabazz Napier

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(the chief complainer) of UConn for what appears to be such a greedy expectation, think about the publicity March Madness alone receives. In 2012, just ads generated more than $1 billion. Ticket sales made greater than $40 million. The top conferences then split up the $771 million revenue–where is that money going to go? Surely not the athletes. Being a starter athlete for such money making institutions and earning a miniscule fraction of those numbers back does not sound as appealing as the option that a good deal of these athletes have–drop out, stop being exploited and enter into the sports’ respective draft to sign a multimillion dollar contract to do what they love. All that I’m saying is that it seems reasonable that a school that produces athletes who generate unfathomable amounts money for their program should be allowed to give that money back to their athletes. The fact that it is food they are using to do so to hush the athletes up just brings to light the deeper issues surrounding the NCAA. So, good luck to the NCAA, although it does not seem that this band-aid technique will hold on for long.